Common Yet Critical Home Selling Pitfall to Avoid
Updated: Jul 22, 2021
What is this costly home selling mistake?
Almost 100% of sellers fail to get their home pre-inspected before they put their home on the market!
Not having your home pre-inspected is like writing a blank check to the buyer
Failing to do a pre-inspection undermines your ability to negotiate the final selling price from a position of strength. Why? Buyers will use the their home inspection report like a hammer to demand price reductions and allowances.
So, if you want to minimize price reductions, repair costs, and buyers walking away from purchasing your home, then you must complete a pre-inspection. Despite my warning to traditional top agents, I’ve never met a top agent who requires pre-inspections to maximize the net profits for the seller. It’s mind boggling!
I’ve never met a home seller who wanted to sell their home for less money!
Having your home expertly pre-inspected is just one of the top 10 home selling secrets you need to know if want to sell your home for its maximum potential price.
One of my favourite sayings related to selling homes is “promises don’t sell homes for more money, process does.”
Virtually every home seller selects a listing agent because they assume the agent is an expert in valuing their property, setting the proper list price, and effectively managing the dozens of property marketing variables that impact the final selling price.
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To learn more or to register click here: FREE Consultation: A Wake-Up Call for Home Sellers - Nearly 100% of traditional listing agents fail to use real-time Persona Research and Development to customize your home preparation plan and property marketing campaigns!
Professional marketers know that every world-class marketing plan starts with a well-defined target audience. Unfortunately for home sellers, traditional agents are not experts in target marketing – often referred to as persona marketing. Agents rarely have access to real-time persona research, and most importantly, they are not trained to interpret this data to create fully developed personas.
As a home seller, your goal should be to sell your home for the Maximum Potential Price. The smartest way to attract the highest offer is to strategically prepare your home to attract the right buyer personas who are excited to pay you top dollar because your home and neighbourhood match the lifestyle they’re looking for.