Traditional real estate methods have stacked the odds against home sellers achieving their #1 goal – to sell their home for the highest possible price!
How are the odds stacked against home sellers?
The first step to selling your home for 5% to 20% or more than traditional property marketing is a Preliminary Price Elasticity Assessment!
I’ve seen thousands of homes sellers and listing agents suffer the embarrassment, and lost profit, when the appraisal for their buyer’s mortgage comes in above the sale price. In other words, the house could have sold for more.
How does this happen? To set the list price for a home, traditional agents rely on a Comparative Market Analysis (CMA) which attempts to estimate the market value or “most probable” price using a simplistic price per square foot pricing methodology based on sales in the neighbourhood. Even worse, a CMA also fails to take into account the economic principle of price elasticity.
Let’s face it, you don’t need to be a real estate expert to understand that there is no fixed price for a home and that in any market condition, a home will sell within a price range. Obviously, sellers want the high end of the range.
A Preliminary Price Elasticity Assessment looks way beyond the limitations of a traditional CMA, and uses sophisticated valuation algorithms and advanced, persona targeted property marketing principles to forecast the maximum potential price of a home. This is a scientific process that reflects the contributory value of each homes’ unique bundle of features and amenities, as well as potential improvements to increase its perceived value, in context of the hyper-local supply and demand market conditions.
Click Here: 3 Dirty Secrets Why Traditional Agents are Overcharging Home Sellers and Underdelivering Results
Pricing a Home Without a Preliminary Price Elasticity Assessment is One of the Most Costly Home Selling Errors that Sellers and Agents Make
Home sellers who skip the critical first step of a Preliminary Price Elasticity Assessment run the risk of selling their home for 5%, 10% even 20% or more less money than they deserve!
How? By confusing a list price based on a traditional CMA with the maximum potential price of their home based on the principle of price elasticity and a proven plan to proactively manage the variables that impact the final selling price.
It’s a no-brainer. If you want to sell your home for the highest possible price, you must complete a Preliminary Price Elasticity Assessment.
Would an Extra $40,000 to $100,000 or more Make a Difference to You?
Having a Preliminary Price Elasticity Assessment is just one of the top 10 home selling secrets you need to know if want to sell your home for its maximum potential price.
Every home seller hires a listing agent to represent their highest and best interests which includes selling their home for the highest possible price. Unfortunately, however, traditional agents rarely, if ever, sell a home for maximum potential price.
Need proof? According to a 23-year study by Fannie Mae of more than 17-million sales, 65% of homes sell for less than their market value in the U.S.! In other words, 2 out of every 3 listings sell for less than the appraisal for the buyer’s mortgage. Even worse, 99% sell for less than maximum potential price!
Let’s be clear.
Depending on the price range of your home, this could cost you, the seller, $40,000, $50,000, even $100,000 or more in lost profits.
FREE Consultation Reveals How to Sell Your Home for up to 25% More Money
Are you ready to sell your home for the price you deserve?
Selling your home for the maximum potential price demands a revolution in selling real estate. A new way of doing things. Now, more than ever, home sellers deserve a radically redefined process of selling real estate, including the organization, systems, technology, and especially the role of the real estate agent.
Sign up for the FREE Consultation Wake-Up Call for SG Home Sellers, and learn the Top 10 Secrets of Price Elasticity Property Marketing and how you can sell your home for up to 15% or more than traditional property marketing methods. You will never use a traditional agent again…